Custally for fintech & financial services
Merchants, partners and enterprise clients expect fast onboarding and faster support — and your auditors expect a record of every decision. Custally gives you both.
Who it’s for
Payment companies, lenders, banks’ partnership teams, insurance and wealth platforms serving businesses.
Start with
The problems banking, fintech & financial services teams tell us about.
Onboarding takes too long
Merchant or partner onboarding stalls on documents and nobody sees where.
Every decision needs a record
Approvals happen in email and can’t be audited.
Support spikes
Settlement or payout issues create bursts of urgent tickets.
Access must be tight
Not everyone should see every amount, account number or KYC field.
Every module, applied to your business.
Merchant onboarding with an audit trail
A fictional company, a real workflow — step by step.
Day 1
A partner deal is approved by the sales head, then by risk — each an approval task an automation created. Every decision is recorded.
Day 2
An onboarding project starts; KYC documents are milestones the merchant completes in the portal.
Day 9
Go-live. A settlement question arrives on WhatsApp and is auto-merged with the email about the same issue.
Quarter end
The audit log shows who approved what, and when, with before-and-after values.
What to switch on in week one.
Everything here is configured by your admin — no code, no developer.
Modules
- Accounts & Contacts
- Projects
- Tickets
- Deals & Approvals
- Customer Portal
- Two-factor authentication
Custom fields to add
- Merchant ID
- KYC status
- Settlement cycle
- Risk category (masked)
Automations to start with
- Approval approved → start onboarding task
- Ticket priority P1 → alert operations on Teams
- KYC status changed → notify the account manager
Click through it yourself.
Custally’s real look and feel on sample data. Replies are scripted — nothing here calls an AI or saves anything.
Accounts
6 of 6 accounts
| Account | ARR | Health | Renewal | Open tickets | CSM |
|---|---|---|---|---|---|
| Logistics | ₹1.24 Cr | Red · 44 | 23 days | 6 | PMPriya M. |
| Retail | ₹81 L | Amber · 61 | 47 days | 3 | RSRahul S. |
| Healthcare | ₹98 L | Green · 86 | 180 days | — | AKAnita K. |
| Fintech | ₹52 L | Amber · 58 | 90 days | 2 | PMPriya M. |
| FMCG | ₹33 L | Green · 79 | 200 days | 1 | RSRahul S. |
| Automotive | ₹1.46 Cr | Green · 82 | 132 days | 1 | AKAnita K. |
Tip: open Acme Logistics to see why it’s Red.
Accounts: Filter by health, open Acme Logistics, read why it’s Red and turn a next best action into a task. This is a scripted mock-up on sample data — no AI runs and nothing is saved.
Custally for Banking, fintech & financial services: questions.
Is there an audit trail?
Yes. Every change is logged with old and new values, secrets are scrubbed from audit entries, and every approval records who decided, when and why.
Can we enforce two-factor authentication?
Yes. Users can protect sign-in with an authenticator app and backup codes, and admins can require it for the organisation.
Stop managing activities.
Start saving customers.
See Custally with your own process: in a 30-minute session we’ll map your customer success, sales, delivery and support flow onto it — and show you which of your accounts it would flag first.