Ticketing & helpdesk

Every channel becomes a ticket. Every ticket knows the customer.

Email, customer portal, WhatsApp, Facebook, Instagram, X and Google Reviews land in one queue with SLAs. Agents see the account’s health, projects and renewal next to every ticket — and the Knowledge Base and Support Bot answer the easy ones first.

See it working

At a glance

Channels

  • Email mailboxes
  • WhatsApp (Kairo)
  • Social channels

Run the queue

  • SLAs & business hours
  • Agent availability & timers
  • Parent / child tickets & auto-merge

Self-service

  • Knowledge Base
  • Support Bot
  • Customer Portal

Quality & insight

  • CSAT surveys
  • AI replies & summaries
  • Escalations

Replaces: A standalone helpdesk · Shared support inboxes · WhatsApp groups with customers · Escalation threads on email

In plain words

What is a ticketing tool?

A ticketing tool (or helpdesk) turns every customer request — an email, a WhatsApp message, a portal form — into a ticket: a record with an owner, a priority, a deadline (SLA) and a conversation history. That way nothing gets lost in an inbox, and managers can see what’s waiting, what’s late and who’s working on what.

Custally’s ticketing is built into the same platform as your CRM and customer success. So an agent answering a ticket sees that this customer renews in 23 days and has a delayed project — and the CSM sees the ticket on the account without asking support for an update.

What it replaces

  • A standalone helpdesk
  • Shared support inboxes
  • WhatsApp groups with customers
  • Escalation threads on email

What you get instead

  • Email mailboxes — Connect support inboxes; replies thread back, with templates and signatures — send as yourself or a reportee.
  • SLAs & business hours — Response and resolution targets per priority, with owner tasks before a breach.
  • Knowledge Base — Help articles suggested to customers as they type a new ticket.
  • CSAT surveys — Sent on resolution, results on the ticket, account and dashboards.
Interactive demo

See Ticketing & Helpdesk working.

The real look and feel of Custally on sample data. Click through it — every reply is scripted, so nothing calls an AI or saves anything.

app.custally.com/tickets
PM

Inbox

Email · WhatsApp · Portal · Social

API timeout on bulk import

Acme Logistics · rakesh@acme.example

SLA 1h 12m
Our nightly import has failed three nights in a row with a timeout after ~50k rows. This is blocking go-live for the north region. Can someone look urgently?

Tickets: One queue for email, WhatsApp, portal and social. Pick a ticket and draft the reply. This is a scripted mock-up on sample data — no AI runs and nothing is saved.

Use cases

The problems it solves, the way it solves them.

One queue for every channel

1

For Support teams

The situation: Requests arrive on email, WhatsApp, Instagram DMs and Google Reviews. Each lives in a different app.

With Custally

  • Email mailboxes, portal, WhatsApp, Facebook, Instagram, X and Google Reviews become tickets
  • Agents reply from the ticket and it goes back on the same channel
  • Auto-merge joins tickets from the same customer across channels

Never miss an SLA

2

For Support managers

The situation: P1 tickets wait hours because nobody noticed them.

With Custally

  • SLA policies per priority with business hours
  • Owner tasks and reminders before a breach
  • Escalation Predictor flags tickets likely to escalate

Answer once, deflect forever

3

For Support leads

The situation: Agents answer “how do I add a user?” twenty times a day.

With Custally

  • Knowledge Base articles suggested in the portal before a ticket is raised
  • Support Bot on your website answers from articles and solved tickets
  • Macros and canned responses for the rest

Escalate with context

4

For Support, engineering & leadership

The situation: An angry customer’s issue reaches your CEO before it reaches engineering.

With Custally

  • Escalate a ticket in one click with the account context
  • Two-way sync with Jira, Zendesk, Freshdesk, ServiceNow and Zoho Desk
  • Ticket-resolution approvals before a sensitive ticket closes

Let customers help themselves

5

For B2B customers

The situation: Customers email to ask “any update on my ticket?”

With Custally

  • Customer Portal with magic-link sign-in — no passwords
  • Customers raise and track tickets and download files
  • CSAT survey when the ticket is resolved
Features

Everything in Ticketing & Helpdesk.

Every feature below is in the product today.

Channels

Email mailboxes
Connect support inboxes; replies thread back, with templates and signatures — send as yourself or a reportee.
WhatsApp (Kairo)
WhatsApp Business messages become tickets and conversations in a shared inbox.
Social channels
Facebook Messenger and comments, Instagram DMs and mentions, X mentions and DMs.
Google Reviews
Reviews from your Google Business Profile, with AI reply drafts and tickets from bad reviews.

Run the queue

SLAs & business hours
Response and resolution targets per priority, with owner tasks before a breach.
Agent availability & timers
Who’s online, and time tracked on each ticket.
Parent / child tickets & auto-merge
Group related tickets; merge duplicates from the same customer across channels.
Macros & canned responses
One-click replies and actions for common requests.

Self-service

Knowledge Base
Help articles suggested to customers as they type a new ticket.
Support Bot
A chat widget for your website and portal that answers from articles and how agents solved past tickets — and raises a ticket when it can’t.
Customer Portal
Customers raise, track and reply to tickets and download files.
Screenshot OCR (Cornea)
Reads error codes and IDs from screenshots so they’re searchable and match similar tickets.

Quality & insight

CSAT surveys
Sent on resolution, results on the ticket, account and dashboards.
AI replies & summaries
Drafts from the ticket, account and Knowledge Base; agents edit and send.
Escalations
A managed escalation process with owners, status and history.
Support dashboards
Volume, response times, SLA breaches and themes — live in Cortex.
FAQ

Ticketing & Helpdesk: common questions.

Can Custally replace our helpdesk?

Yes — tickets, SLAs, email mailboxes, macros, CSAT, a Knowledge Base, a customer portal and a Support Bot are built in. You can also run Custally next to Jira, Zendesk, Freshdesk, ServiceNow or Zoho Desk with two-way ticket sync, and even switch off accounts and contacts to use ticketing on its own.

Which channels can customers use?

Email, the customer portal, your website Support Bot, WhatsApp Business, Facebook Messenger and comments, Instagram DMs and mentions, X mentions and DMs, and Google Reviews.

Does the AI answer customers on its own?

The Support Bot answers customers from your Knowledge Base and from what agents learned solving tickets, and raises a ticket when it can’t help. Inside the helpdesk, AI drafts replies that agents review and send.

How do customers log in to the portal?

With a magic link plus an email code — no password to manage. They see only their own company’s tickets, projects and files.

Stop managing activities.
Start saving customers.

See Custally with your own process: in a 30-minute session we’ll map your customer success, sales, delivery and support flow onto it — and show you which of your accounts it would flag first.

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